New Development Marketing

Part of a vast global network spanning six continents, Knight Frank USA, in partnership with Douglas Elliman, adds velocity and visibilty to new developments both in the USA and globally. 

Through powerful marketing campaigns, unrivalled global reach and intelligent trend forecasting we gain maximum exposure for some of the world's most talked about residential developments. 

What we do 

Drawing upon decades of experience and market-specific knowledge, our Project Marketing team works with leading developers, world-renowned architects and designers to launch some the most exclusive properties into the global marketplace.

Our holistic approach encompasses in-house research, product development, marketing, sales and aftercare services.

Based on intelligent forecasting we tailor each sales strategy to address key markets, creating bespoke marketing campaigns to include VIP events, press launches and media advertising schedules. Prior to market launch, we work closely with developers on branding, image and positioning, measuring each campaign via clear benchmarks and take up volumes.

Where we operate 

Our International Project Marketing team handles the sale of residential development projects in all major overseas investment markets including, North America, Asia Pacific, the Middle East, Africa and Europe.

Why Knight Frank?

With our global wealth team benefiting from direct access to HNWI'S, we not only sell the best new developments but consistently achieve maximum value for our clients. Our global coverage is supported by our cutting edge technology and our award-winning website, available in 23 languages and visited by 221 different nationalities per year.

Our core services

Consultancy

• Feasibility studies
• Pricing exercises
• Management and operations
• Investor introductions
• Branding and design
• Amenity mix and service delivery
• Product definition
• Sale and purchase terms and documentation